Local SEO · Traverse City, MI

Get found by visitors planning their trip
and locals who need you today.

As a local Traverse City SEO agency, we help wineries, tourism, and home services companies rank at the top of Google for the searches that fill tasting rooms and book the next job.

Get your free SEO audit → See who we help
Built and run right here in Northern Michigan. No offshore teams, no lock-in contracts.
Serving Grand TraverseLeelanauBenzieAntrimKalkaska+ Surrounding Counties
The problem

If you're not on page one, you're invisible.

Visitors plan their whole trip on Google before they arrive, and locals tap the first few results when they need help. Either way, here's what's at stake.

83%
of travelers research and plan their trips entirely online before booking.
88%
of local mobile searches lead to a call or visit within 24 hours.
75%
of searchers never scroll past the first page of results.
Who we help

Two economies. One thing in common.

Traverse City runs on the people who visit and the people who live here. Both start the same way: with a search. We specialize in the two industries that depend on it most.

Wineries & Tourism

Tasting rooms · tours · rentals · restaurants

Your customers are planning their trip from a couch three states away. We make sure your tasting room, tour, rental, or restaurant is what they find when they search for things to do — and that you own the season before it arrives.

best wineries old missiontraverse city wine toursthings to do this weekend

Home Services

Contractors · trades · repair · outdoor

When something breaks or a project starts, locals reach for their phone and search. We put you in the map pack and the calls that follow — ahead of the competitor down the road who got there first.

plumber near meroof repair traverse citytree removal near me
What we do

Everything it takes to get found.

Four pillars that work together — whether you're filling a tasting room in July or booking jobs in January.

Local SEO & Map Pack

Rank for the searches that matter — "things to do near me" for the visitor and "service near me" for the local — across every keyword and every town you serve.

Local SEO →

Google Business Profile

A fully optimized profile is your storefront on Google. We dial in categories, photos, posts, and Q&A so you show up complete and credible.

Profile optimization →

Website & Technical SEO

Fast, mobile-friendly pages that Google trusts and customers act on — whether that's a reservation, a booking, or a quote request. We fix what's quietly holding your rankings back.

Website SEO →

Content & Reviews

Helpful local content that answers real questions, plus a steady stream of 5-star reviews that turn searchers into customers.

Content & reviews →
How we work

We build your visibility like a cairn,
one solid stone at a time.

A cairn marks the trail so travelers find their way. We do the same for your business: a steady, stackable system that points customers straight to you.

STEP 01

Audit & foundation

We map where you stand today: rankings, profile, site health, and competitors — and set the base.

STEP 02

Optimize the core

Profile, website, and on-page work done right so Google understands exactly who you serve and where.

STEP 03

Build authority

Local content, citations, and reviews stack up your credibility and push you past the competition.

STEP 04

Report & grow

Clear monthly reporting in plain English: calls, leads, and rankings, with the next stone always in motion.

Simple monthly pricing

Pick the plan that fits your trail.

No setup fees, no long-term contracts. Every plan is month-to-month because we'd rather earn your business than trap it.

Foundation

$1,500/mo
For the small business ready to finally show up on Google.
  • Google Business Profile management & weekly posting
  • On-page SEO (title tags, headers, keywords, schema)
  • Review generation system & response management
  • Monthly plain-English report with next priorities
Start with Foundation
MOST POPULAR

Ascent

$2,100/mo
Everything in Foundation, plus the content that compounds. Built for businesses ready to grow beyond the map pack.
  • Everything in Foundation
  • 2 locally-targeted blog posts per month
  • Keyword research & content strategy
  • Monthly report with rank and traffic data
Begin Your Ascent

Authority

$2,900/mo
For businesses ready to dominate their category with content that compounds month over month.
  • Everything in Ascent
  • 4 locally-targeted blog posts per month
  • Priority strategy support
Claim Authority

Not sure where to start? Your free audit will tell you exactly which plan fits.

Why local matters

We know this market because we live here.

Get your free audit
"Getting found online shouldn't require a Fortune 500 budget. It should require someone who actually shows up for your business."
— The Traverse City SEO promise
What success looks like

Real visibility. Real calls. Real growth.

Here's the kind of movement we build for local businesses.

Top 3
Map pack rankings
for priority local & "things to do" searches
2–3×
More bookings & calls
tasting room visits, reservations, quote requests
4.9★
Average review rating
driven by our review system
Questions

The stuff you're probably wondering.

How long until I see results?

Local SEO is a build, not a switch. Most clients see meaningful movement in the map pack and rankings within 60–90 days, with momentum compounding from there. We'll set clear expectations after your audit.

Do I have to sign a long contract?

No. Every plan is month-to-month. We'd rather keep earning your business each month than lock you into something you can't leave.

What's included in the free audit?

A real review of your current rankings, Google Business Profile, website health, and top local competitors — plus a plain-English plan for what to fix first. No obligation.

Do you only work with certain types of businesses?

We specialize in two Traverse City industries: wineries and tourism businesses (tasting rooms, tours, rentals, restaurants) and home services companies (contractors, trades, repair, and outdoor crews). Focusing on what we know best is exactly how we get you better results.

My business is seasonal. Does SEO still make sense?

Especially then. Rankings take time to build, so the work we do in the off-season is what puts you on page one right when demand spikes. We plan around your season so you're visible before the rush, not chasing it.

Will I know what I'm paying for?

Always. You get clear monthly reporting tied to the things that matter — calls, leads, and rankings — not vague jargon or vanity metrics.

Free · No obligation

Let's get your business found.

Start with a free SEO audit. We'll show you exactly where you stand and what it'll take to climb — no pressure, no jargon.

Get my free audit → Or call (231) 714-4802